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Business case
Competitive landscape case study
What Thryv, Yelp, and Angi are doing in 2026 — and where the gap is.
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Plan A — GBP management service
The primary business plan — service tiers, roles, operations, and revenue model.
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Plan B — Editorial lead generation
Alternative model using a Fresno editorial publication to generate organic leads.
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Plan C — Full local agency
Full-pivot model operating as a Fresno digital marketing agency.
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Financial projections
Three revenue scenarios — pessimistic, base, and optimistic. Math verified.
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Competitor analysis
Eight competitors profiled — Angi, Yelp, Thryv, Inpower, and others.
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Field tools — Steve's primary documents
Blackstone Ave bicycle guide
13 verified stops, 3.8 miles. Ratings, hours, opening lines, and GBP gaps for each.
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Scams, pitches & scenario analysis
9 scams to recognize, 5 tested pitches, 5 full prospect scenarios with pros and cons.
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Fresno prospect list — 93 businesses
All prospects scored and prioritized. Your sales territory database.
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Micro-operator field guide
40+ trade categories from Craigslist and Facebook. License codes, counts, pitch angles.
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Four-week launch schedule
Every task for weeks 1–4, split by owner (Steve vs. Christopher) with time estimates.
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GBP knowledge
GBP manual — 9 parts
Comprehensive reference: what GBP is, how it works, research data, Fresno context, glossary.
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Practices & English keywords
138 keywords across 14 categories. 10 practice phases: 5 good, 5 to avoid.
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Spanish keywords — 119 terms
Mexican Spanish dialect. Copy-paste ready for GBP content across 13 service categories.
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Multilingual keywords — 8 languages
Hmong, Punjabi, Vietnamese, Lao, Khmer, Armenian, Arabic, and Farsi.
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Fresno market research
Fresno market study
Population, demographics, construction, agriculture, and consumer search behavior.
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Auto repair Fresno — 20 shops
Shop profiles with live ratings, GBP gap analysis, and specific pitch lines.
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Fresno for families
Family attractions, inflatable rental market, content strategy for family-focused clients.
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Operations & compliance
Forms package — 5 forms
Intake, audit, monthly report, service agreement, and offboarding. (Fillable versions below.)
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Automation plan
Tool stack at 0–10, 10–20, and 20+ clients. Free tools first, BrightLocal and Vendasta later.
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Website migration plan
Moving three WordPress sites to static hosting. Saves $189–374/year. Domains stay yours.
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Legal compliance reference
FTC rules, AB 5, DBA filing, city business license, and a prioritized compliance checklist.
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Acronyms & terms reference
41 terms defined in plain English. (Also searchable in the Glossary tab below.)
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NLR internal
Form 01 — Navigator's Log R&D
New client intake
Business information
Owner / primary contact
Google Business Profile status
Service tier
$75/mo
Tier 1 — Maintenance
Profile accuracy, hours, photos, citations
$125/mo
Tier 2 — Active management
Tier 1 + posts, review responses, monthly report
$175/mo
Tier 3 — Full service
Tier 2 + Spanish content, multilingual keywords
Notes
Authorizations
Sign above
Sign above
Fields saved automatically
Form 02 — Navigator's Log R&D
GBP profile audit worksheet
Business & audit info
Profile completeness
Reviews & engagement
Content gaps & recommendations
Audit summary
Fields saved automatically
41 terms
Navigator's Log R&D
Christopher Blake Head
GBP Management · Fresno, California
Business email
Website
Address
1920 E Pontiac Way, Fresno CA 93726
All 26 documents in this package are current as of June 2026. For questions about any document or the service, use the business email above.